Got an Idea?

November 8th, 2008

Dear All,

I frequently receive e-mails from people who have heard about SunNight Solar and want some advice - normally they have developed an idea for a eco-friendly product or some device which will benefit the developing world and they want to know how to proceed.  Most of the time I do my best to assist, telling them of the miss-steps I made and give them lessons I learned from developing a new product from scratch, going through the design and re-design process, hiring engineering talent  - if needed - going through the prototyping stage, how to file for patents (hire an attorney) and then how to locate a manufacturing facility, connect with customers and finally become sustainable and begin turning a profit.

I have not cracked the code on everything of course and there is more than one way to look at product development, but I have learned a lot through trial and error.  Now I have an outstanding network of science and technical advisers to call upon, I know where and how to source quality component costs at competitive prices, I have a great contract manufacturing facility and my company will have a permanent senior member of our company at our manufacturing facility here in China - another lesson I learned the hard way - you cannot delegate manufacturing and quality control.

I spoke at length today via skype with a guy who seems to have a solid idea for a new way of looking at solving a developing world issue and it is something I am not interested in looking at independently- I do not, for obvious reasons, release information to people trying to compete in the same areas I am interested in pursing.   At the end of the conversation we discussed the possibility of me helping him, with my infrastructure now fully developed, and I sent him one of my blank non-disclosure/non-compete forms, which he and I will execute and then I will look at his drawings and ideas.  If I think they are indeed original, will help the world and make a profit, I will negotiate SunNight Solar a minority position with his as yet to be incorporated firm, then I will backstop him and use my network, and contract manufacturing facility to help his dream become real; and accomplish the three things SunNight Solar is set up to accomplish, benefit the planet, help people and earn a profit.

So if you have an idea, shoot me an e-mail and tell me only a small summary of your idea, do not send me your detailed plans and designs - one paragraph is sufficient.  I take no responsibility for anything other than looking at the idea and I may have already started developing a similar product or will do in the future, so do not expect if you send me an idea you have any protection - I might have independently come up with the same idea.   If it is indeed new and something I am not going to do on my own, I will sign a non-compete/non-disclosure with you prior to looking at your detailed plans.  And then, as has happened previously, I might not be as convinced as you are the science is solid, the concept truly an innovation or I might disagree on marketability and profitability, and pass.

Some other points:

1.  It has to do something good for the world - life is too short and I will not engage in something just because it might be profitable or even if it is sure to be profitable, unless it changes lives in a positive manner.

2.  It must be an innovation.  Please check Google patents or the web site www.alibaba.com to make sure your idea is not already being produced or has a patent.

3.  Unless it is truly a world-changer, I will not finance.  I bring infrastructure, not money.  If you have no money and just an idea- welcome to the human race.

4.  You have to be the kind of person I want as a business partner.   I was an Eagle Scout, I like solid people with the trustworthy, honest, loyal cred I learned in the Scouts and followed in the Marines - and I will pass if you cannot demonstrate to me a genuine desire to engage in a fair partnership.

Send me e-mails at markbent@sunnightsolar.com and I look forward to your ideas.  Let’s change the world together.

Best  -  Mark

New Social Network Site for SunNight Solar

November 7th, 2008

Dear All,

Like many of us, I am fascinated by the power of social networking.  E-mails take up a great deal of time and while blogs help keep everyone informed, they are mostly a one way tool - with comments it is a little better, but does not really bring a community together.

One of the great things about working at SunNight Solar is the great people we get to meet and we do our best to broker invitations to like minded people who share the same goals or live in the same developing world countries.   I just ran across a neat, free, website service called Ning - www.ning.com.  It allows you to easily build a site and accept members and start group discussions - very much like a LinkedIn group, only more powerful, as it deals only with SunNight Solar and is for our supporters, partners and others.  Please check it out -  http://sunnightsolar.ning.com

I look forward to seeing you there.

Mark

The Age of Citizen Innovation

November 7th, 2008

Dear All,

As many of you are aware, we developed the SL-2 with the help of Innocentive - www.Innocentive.com, a fascinating company and concept.  And they are really nice people and great to work with.  I took this off their blog - it is from their CEO and President - Dwayne Spradlin.  You can read it at the original site - http://blog.innocentive.com/author/dspradlin/.

Every week I get at least one, sometimes more, e-mails from people who have ideas about new products and I think Dwayne is right on target with this concept - the internet and Google scholar and a flat world - a new age of information and innovation is here and I am excited about the future.

Best regards,

Mark

The Age of Citizen Innovation

In a week where the true nature of democracy is front and center, when citizens vote their conscience and leadership changes in response to the will of the people, one can’t help but take great pride in the ability of every individual to participate in the system.

I find some irony then that in this technologically advanced and connected world in which we live, there is so little opportunity for individuals to participate in the material advancement of the numerous critical challenges and needs that affect all of us.  Routes to meaningful engagement are often difficult to identify, match, and integrate into our lives. All too often, we are left with financial donations as the only currency for participation. I will argue that in fact creativity and ingenuity are the most valuable assets lacking in the system today, not access to financial means. And for many of us, lending our intellectual means in support of the efforts and challenges about which we care most may be the most fulfilling.

I would like to introduce a new term into our innovation dialogue: the Citizen Innovator. Highly creative and inventive individuals have had monumental impacts throughout history, the likes of Leonardo da Vinci, Benjamin Franklin, and Sir Isaac Newton. Often considered giants in their day, these are the archetypal Citizen Innovators, often the beneficiaries of great patronage, with resources and substantial freedom to roam in creative circles, these individuals have inspired many … they were also few in number.

With the convergence of technology (internet, social networking, communications), increases in standards of living and education, and a more global awareness than at any time in history, I believe there are now legions of Citizen Innovators around the world ready, willing, and able to invest their relevant experience, knowledge, creative talents and hunger for problem solving toward the important challenges of our time. Some will engage simply to make a difference, others for financial gains. But make no mistake, they are changing the way we innovate, from corporate research and product development to improving the human condition and reinventing government.

This emergence of Citizen Innovators represents a shift from the few to the many. They stand ready to tackle problems big and small and are at the heart of an unstoppable movement that is recasting the role of the individual in society. This is an empowerment movement and represents the most democratic of ideas: that we as individuals have a necessary and vital role to play in shaping our world – and in some cases an obligation. We at InnoCentive are proud to be part of this movement and to be working with Citizen Innovators from every corner of the world and from every walk of life.

Go Citizen Innovators!

Brave Men

October 31st, 2008

I am awed by the valor and bravery of our men under combat, working and risking their lives for their fellow man - not another solider or Marine, not an American, but their locally hired Afghan cook.  I am so proud of them and wanted to share this story.  Front page, NY Times

November 1, 2008

A Warning, a Blast, a Fight to Save an Afghan Life

COMBAT OUTPOST LOWELL, Afghanistan — Jamaludin, an aging Afghan cook, twisted and writhed on the green stretcher. Blood ran from his mouth and nose. Medics had cut away his clothes, revealing puncture holes where shrapnel from a Taliban mortar round had struck him minutes before.

Capt. Norberto A. Rodriguez, an American Army doctor, listened through a stethoscope as two Army medics and a Navy corpsman inventoried Jamaludin’s wounds. There were holes on his back, neck, buttocks, left leg and beside his right eye.

Jamaludin, who like many Afghans has only one name, had been made wild by fear and pain. But for some reason he could not speak. He shook his head, sputtered and vomited blood. “Oh no, no, no,” Captain Rodriguez said, and quickly rolled him to his side.

The patient had heavy internal bleeding and was choking on his own seepage. The captain needed information. Was it shrapnel, a shock wave or both that had ruptured him inside? Jamaludin was near death. They were racing against time.

“Hey, can you ask these guys if he got blown, if he got thrown?” the captain asked an interpreter, to relay the question to the knot of Afghan men gathering outside by the body of another man, who had been killed and was now covered with a sheet.

The captain pushed his hand into Jamaludin’s mouth. He would keep this man alive. “Don’t bite my thumb,” he said, as much to himself as to a patient who spoke no English.

Jamaludin’s jaws clamped shut. “Ahhh,” the captain said, fighting to keep his hand there until suction and a breathing tube could be snaked down.

Combat Outpost Lowell is a company-size American and Afghan position in Nuristan Province, near the border with Pakistan. Far from view and named for Jacob Lowell, an Army specialist killed in the province in 2007, it is meant to play a remote role in the counterinsurgency efforts in Afghanistan, disrupting the Taliban and foreign fighters on a route to Pakistani tribal areas, and tying up Taliban forces far from more populated areas. It is one of the United States’ most forward positions in a war now in its eighth year.

Isolated, ringed by forested ridges and under such regular fire that helicopter pilots prefer to avoid flying here, especially by day, the outpost imposed an unforgiving condition: anyone injured would have to wait for an evacuation. It was up to Captain Rodriguez and a team of trauma medics to keep Jamaludin alive.

On this October day, the Taliban began firing mortars about 10:30 a.m. An American Army sergeant’s voice had crackled over a loudspeaker. “Incoming! Incoming!” it said.

Somewhere high overhead, an explosive 82-millimeter mortar round was in a free fall.

The soldiers of Apache Troop, the cavalry unit in the First Infantry Division that is assigned here, had scrambled to slip into flak jackets and helmets and waited for the round to come down. It exploded near an ammunition bunker with an earth-shaking roar.

Marine Capt. Markus Trouerbach, 40, the officer assigned to train the post’s Afghan soldiers, uttered an unprintable word. “That one was real close,” he added.

In the mountains ringing the outpost, he knew, the Taliban mortar crew had found the range.

The loudspeaker repeated the warning call. Another round was inbound. It was a teardrop-shaped steel canister packed with explosive putty, weighing perhaps seven pounds.

It screamed in and detonated beside a bunker used by the post’s local guards, blasting shrapnel deep into two Afghan men.

The guards’ second in command, Nezamudin, was killed outright, smacked by shrapnel in the neck and face. Jamaludin, the cook, a man with a nearly atrophied leg and a thick red beard, fell stunned to the ground. Blood rushed from his wounds.

If there is any universal and binding compact among military men under fire, it is this: If you are hit, we will come to get you. Among units that endure, it is a pledge more inviolable than law. And it comes with a corollary. You will do the same for me.

As soon as the word came over the two-way radio that the Afghans had been hit, Petty Officer Third Class Ramon G. Gavan, 23, Captain Trouerbach and Gunnery Sgt. Daniel P. McKernan, 36, grabbed their weapons and nodded knowingly to one other. They checked their helmets. They were on tight.

Within seconds, they were sprinting in the open across the outpost, where they met Army Sgt. Michael S. Ayres, 24, a scout, and a group of Afghans, who had slid the broken men onto litters and began to make their way to the doctor, who was in an aid station inside a tiny stone building.

“Incoming! Incoming!” the loudspeaker said.

The Afghans and Americans all dived to the ground and waited for the next shots to end. Then they were up and running again, carrying Jamaludin, who was semi-fetal on the litter, moaning.

It would be more than an hour before a helicopter could get here, if it could run the gantlet of fire. Could the trauma team keep the grievously wounded Afghan alive?

As Captain Rodriguez assessed him, Sgt. Zackary Filip called for help. “They need to call a medevac,” he said. “They need to call it now. Urgent.”

Sergeant Filip’s hands were covered in blood. He said he had always worn rubber gloves; on this day, there had been no time. He had been applying pressure to Jamaludin’s wounds and bandaging him. Now he began taking the patient’s pulse.

Petty Officer Gavan inserted an intravenous line in each of Jamaludin’s arms and cleaned the clotting blood on his face and beard, and leaned in to examine his ruined right eye. “I’m sorry,” he said. “I’m sorry.”

He prepared an oxygen line, and turned to an Afghan interpreter. “Tell him this will help with his breathing,” he said.

Jamaludin started to fight, tearing at his intravenous lines and oxygen mask. The captain and the corpsman tried to pry his hands free. They handed a syringe to a reporter, and asked him to inject its contents into an intravenous bag; it contained morphine.

Then they injected Jamaludin with ketamine and versed, two sedatives, to calm him down.

When he stopped swinging his arms, they inserted a breathing tube, and soon were helping him breathe again with the oxygen mask.

A change came over Jamaludin swiftly. Bleeding from the eye, nose and mouth, naked and sprawled across the messy litter, he was relaxing. He began to look restful. His oxygen level climbed to 94 from 80. One hundred is the maximum score.

Captain Rodriguez, 32, started to seem confident. A few minutes before, Jamaludin was near death. Maybe he might make it.

First Sgt. Douglas K. Terrell, 36, the senior enlisted man in Apache Troop, stepped into the room. He looked at Jamaludin. He was curled in a pool of blood. But he was stable.

“Can we get an E.T.A. on the bird?” the first sergeant asked into his radio, trying to determine when the helicopter could arrive. The answer came back: 45 minutes.

Captain Rodriguez looked up. “How many,” he asked. “Four-five?”

The first sergeant did not want to leave the helicopter exposed on the landing zone. He wanted everyone ready to rush the patient outside early.

“Go with about 40,” the first sergeant said. “At max.”

“He’s going to roll in here,” he said. “But I would tell you all right now,” he nodded, “be prepared.” The implication was clear: When the helicopter arrived, the Taliban would be firing.

He turned to the Afghan interpreter, Rahatullah. First things first. He wanted Jamaludin to hear encouragement in Pashto, his native language. “Tell him we’ve got him,” he said. “We’ve got him.”

Petty Officer Gavan, his face glistening with sweat, was on his knees, trying to reach the injured man in other ways. He clutched Jamaludin’s left hand with both bloody gloves, kneading his fingers, coaxing him to fight.

Sergeant Filip had a moment free, and he scrubbed Jamaludin’s blood from his fingers. “I hope he doesn’t have anything,” he said. Sweat dripped from his forehead and rolled off his nose. “I didn’t have time to put gloves on,” he said. “You have to stop the bleeding however you can.”

Forty-five minutes passed. No helicopter. Jamaludin was kept alive by another medic, Specialist Jeremy W. Wright, 20, who kept him breathing by pumping an oxygen bag. Jamaludin’s stomach rose and fell.

At about minute 65, the rotors could be heard in the valley. By then the medics and Captain Rodrigiuez were running with Jamaludin, now bandaged and strapped onto a litter, back across open ground.

The first sergeant had been right. The Taliban were waiting. As the medics loaded Jamaludin onto the helicopter, the mortars started again. The first round landed wide.

The loudspeaker was barely audible over the roar of the Blackhawk’s rotors. “Incoming! Incoming!” it said.

As Captain Rodriguez and the medics ran clear of the rotor blades, the helicopter shuddered, rose and lurched forward to gather speed for the run past the hills.

“Get down!” Captain Trouerbach shouted. “Get down!”

Everyone bounded from bunker to bunker back to the aid station, where for a few minutes the medical team, now with nothing to do, circled and paced. Jamaludin’s soaked clothes and bandages were knotted into ugly clumps on the soiled floor.

Sergeant Filip stepped behind a screen and prayed.

The silence had come suddenly. The helicopter was gone. The mortars had stopped again. Captain Rodriguez leaned onto his desk. There have been dozens of mortar attacks here since Apache Troop arrived four months ago.

His voice was almost a whisper. “I don’t know what to think,” he said, unprompted, looking up toward the sky that they fell from. “I’m happy to wake up every morning.”

An hour or so later the call came in. The helicopter had reached the next base. Jamaludin was in surgery. He was alive.

Lights in Kenya

October 26th, 2008

Dear All,

We received the comments below from Nancy Peifer recently and she agreed to allow me to post these to my blog.  Nancy and her husband Steve, who is a winner of the 2007 CNN Hero’s award - please see http://www.youtube.com/watch?v=451a94jO5I4 for a very moving background on why they live in Kenya, working with, loving and supporting a number of children at the Rift Valley Academy in Kijabe, Kenya - their website is www.kenyakidscan.org.   It is such an honor for us to work with people like Steve and Nancy and thanks to all of you who support the BoGo program which allows us to get them lights.

Dear Mark:

We have been overwhelmed by the BOGO lights you sent us to distribute.  We have thus far given them to local friends, the currently enrolled students at a Bible College near us, the national staff here at RVA, and most recently an orphanage in a small town near us.  Everyone is so amazed at them and so grateful for them.  I wanted to share about taking them up to the orphanage:

Recently I took a group of high school girls to an orphanage one Saturday.  We took some maize and beans and school supplies to them and the girls spent the morning playing with the 15 girls ages 5-16. I visited with the couple who ran the orphanage and felt an immediate connection with Ruth, the wife and we exchanged cell phone numbers.

I haven’t been able to get those 15 girls or Ruth out of my mind even though life here at RVA has been crazy busy. So finally, last Friday some time opened up for me and I called Ruth and arranged to go and  visit.  I had cleaned out Ben & Katie’s closet of clothes they had outgrown (which happens very fast!) and we also have some solar flashlights that were given to us that I wanted to take up to the orphanage.

I arrived and gave her the clothes and showed her one of the flashlights. ( I had brought 20 to give her, but had left most in the car for the second load.) She told me that when she told her husband I was coming he said, “Maybe she will bring us a torch (flashlight).”  I thought that an interesting thing to specifically want when there were so many things they could use.  We shared a cup of chai and I asked her about how they had started the orphanage. She told me that since she was 18, when she started teaching a Sunday School class with several orphans,  she felt called to take care of orphans.  Seven years ago, when she married Edwin, she told him that and he simply said, “We will care for orphans”.  So 2 years ago they opened St. Edwin’s with no financial backing, just Edwin’s salary from some tour driving work and the occasional help of well-wishers or their church.

Their home is quite small—maybe about the size of a 2bedroom home in the states—yet all of those girls are happy.  I’ve been to several orphanages where the children’s countenances speak volumes about being orphans, but all of these girls had clear, happy faces—even the older girls. Each girl has her own box to keep her clothes in, and the clothes I brought that day would be evenly distributed among those they fit.  Sophia, their biological child who is seven would get no more of the clothing than any of the others.

What was most interesting was when I brought out the other 19 solar flashlights.  I was helping her install the batteries and she just started smiling and said, “You have heard God.  On Monday Kenya Power and Light came and cut our stima (electricity) because we could not pay the bill.  We have been using a few candles at night and we didn’t know what to do. You are such a blessing to us.”

I said, “No, the blessing is that about 6 months ago—before you ever had trouble paying for the stima, God put it on the heart of a man in America to send us many of these torches so that now, when you need them, they are here. Our God knows what we need before we ever know we will have the need! That is what is so wonderful about this.”

Blessings on you for what you have done.  We still have a lot to distribute—we will be adding them to the Christmas hampers we deliver every Christmas Eve to the poorest of the poor in our area.  They will get some light to remind them of the true light of Jesus!  Thank you.  Thank you from us and from the many lives you have blessed as they have received these lights.

Nancy Peifer

Operation and Troubleshooting SL-2 Lights

October 3rd, 2008

Dear All,

We are getting some inquires from customers about SL-2 lights which they receive which are not working upon delivery. In most cases, we can have a quick dialogue via e-mail; walk them through the set-up and operation of the SL-2 and the lights work fine. In a couple of cases, we have sent out replacements and we get the ‘broken’ lights sent back to the office. But, when we test them, they work fine. The problem is not the light; the issue is we did not provide enough detailed directions and people are not clearly aware of how the lights work - our fault, not our customers.

So, we will change the instructions on the box and we will add the comments below to our main web site.

1.  Make sure when you put the batteries into the lights – all three positive ends down, you tightly screw down the chromed caps with a coin – the chrome, in addition to adding a nice appearance, makes the caps tougher – you are not going to break the caps by tightening them down hard. There is a small rubber o-ring in each cap, which prevents water and dust entering into the light, which must be compressed. If there is not a tight connection, even on one battery, the light will not come on.

2.  NiMH batteries in the lights may need to be fully charged and may need to sit in the sun for one or two days, depending upon the amount of sun at your location. Some batteries come from the supplier charged and some require charging – we are going to change our assembly process to make sure they are all charged in the future, but all batteries have a natural drain and from time to time, you are going to get a light with dead batteries on arrival. So, put the batteries in and if there is no light in the LEDs, put it in the sun for a couple of days.

3.  The SL-2 has an automatic cut-off on the circuit board – when the solar panel is exposed to the sun or a light source, even when the switch is on, the LEDs will turn themselves off and not glow. This is because if you have no power in the batteries left, there is no way to tell if the light is on or off, so if we did not do this, the energy would go right from the panel to the LEDs and no battery energy storage would occur. So, put the batteries in the light, cover the panel with your hand and cycle the switch and you will see the LEDs light up. Do not touch the switch, remove your hand, and if the panel is generating power – exposed to the sun – the LEDs will turn off.

4.  NiMH batteries are damaged if they go all the way to zero – fully draining them is harmful to the life of the battery. We have solved this by building into the circuit a low energy cut-out. When the main circuit board - we have three circuit boards in the SL-2 - reads the battery at less then 10% power remaining, it starts to shut down the light. You will also notice the LEDs flickering and when you go to the room mode, all nine LEDs will flash on at once for a few seconds – this is to tell you must get some power (sunlight) or you should go for the lowest light level possible to conserve remaining power. There is nothing wrong with the light or the switch; this is how it is designed.

These are really sophisticated devices and we made a mistake in not putting in more detailed directions – we did not want to waste the paper, but we will change the printing on the box to better explain the operations in the future. The circuitry is incredibly complex – no other product has anything like this arrangement – the primary circuit board has over 60 components, in a very reliable surface mounted design and we have two other separate circuit boards for the LEDs and the switch. The switch alone is rated for a minimum of 500,000 operations - we actually had someone sit and spend days cycling through the levels to verify working life – could not get it to break. We spent a lot of time to get this right and have our lights provide a really superior consumer experience.

Last point – we will no doubt ship a defective light out from time to time. We are always learning and changing the design or manufacturing process slightly to make a better product. We stand behind out lights and if you have done all of the above and they still do not work, we will get you a new light – and we will tear apart any genuine failures and find out the problem and make sure it does not happen twice. We make the best lights we possibly can and we are proud of our lights – and most customers are very, very satisfied.

Best - Mark

Price Increase for Programs and Products

September 29th, 2008

Dear All,

We will shortly be raising our price for all our programs and products.  This was not done without a great deal of careful thought and considerable and challenging discussions with my wife and work colleagues over the past weeks and I want to share with you some of the factors which make this very difficult decision an absolutely necessity.

The first disclosure is I personally made a very large mistake in originally pricing the BoGo program at $25.00.  We have had this price in effect for almost two years and very honestly and frankly, we are going broke as we are subsidizing BoGo with our dwindling personal savings - we are not earning any profits and in fact, are operating at a considerable deficit.   The manufacturing costs for two lights, plus the cost of shipping one light to the US, plus the cost of shipping one light to the developing world, plus the cost of US duty (12.5%), plus the port security and Custom’s clearance costs, plus the $1 to the non-profit to help distribution; there is nothing left and in fact, as I noted, we have been subsidizing this program.   And this price in no way paid for the product development costs of the SL-2 nor will keeping this price allow us survive, let alone expand and develop new products for the developing world.

I also had no experience or a clear idea of the actual costs of overhead and running a business; health insurance, rental property insurance, product liability insurance, office rent, utility costs, telephone and Internet communication expenses, payroll costs, travel costs, Texas franchise tax and the many other administrative and personnel business costs, and I just frankly made a second huge mistake by grossly underestimating what it costs to run a business.  I had a CPA come into my company, he spent three days going over the accounts and his resulting report was unambiguous - increase prices or go bankrupt.  I wish I could tell you there was or is some reason other than my inexperience and ignorance, but the truth is - I made a terrible mistake in these two areas noted above and I cannot allow my error to continue, or this whole effort comes crashing down.

I have also done a great deal of research on pricing of related products - checking out E-bay, Amazon, Yahoo and Google shopping, etc and the average cost I came up with for related - not anywhere as good as ours, but somewhat similar solar lights - was just under $25.00 - and this is for one light and obviously, the SL-1 and SL-2 BoGo program is with two lights.   And, we do not make the cheapest light because we spend more for our components - we get the best light emitting diodes, NiMH batteries cost more, but they are not toxic to people and the environment as are the more commonly used NiCAD batteries, the top German made solar panels, high quality electronic components and switches, we also use the best plastics and add UV retardant, polycarbonate lens cover and more.   We do not buy the cheapest parts, because our lights have to work, work very well and work all of the time.  We cannot compromise on quality so I cannot reduce my production costs by buying inferior component parts.  And the SL-2 has a great deal of features which make it unique and a superb product, but these features also cost me more.  No other light on the market comes even close to our products - we buy all of the lights we can find and none have our level of quality and performance.

There are some other factors which come into play - labor and environmental regulations have been enacted 1 January 2008 in China, which have increased my manufacturing costs.  (Manufacturing in the US regrettably would double my production costs - we approached a lot of US based assembly companies over the past year plus in an effort to find a US based assembly company, without success.  At present, we are using an American firm to make our lights, however, like Apple, Dell and others, they do it here in China).  Hydrocarbon price increases over the past year have caused much higher raw material costs - ABS plastic is a derivative of petroleum.   The rise in diesel fuel has greatly increasing our transportation costs.  All of the above we have tried to absorb, but the numbers are just not there - there is no room to cut or reduce.  All pricing for consumer products have increased over the past months as well as food costs going up as well, and we are forced to pay higher costs as well and I have to pass these costs on to you, or again, we go out of business.

The last reason for this increase is a number of large retail and catalog companies have come to us and said while they would love to carry our products, and do the BoGo program with us, which would allow for our sustainable business operations and to support further developing world product development and get more lights to Africa; however, they will not and cannot because we charge too small of an amount for our products.  Why would someone buy the product at a store or via a catalog company when we charge a considerably lesser amount in our on-line store?  Additionally, the wholesale cost for us to produce is too high for them to buy our lights, add their mark-up and make any profit, so we lost LL Bean and other great companies who really wanted to carry our lights and in fact, approached us.

What we should be able to do is to continue to support case sales at a lower price for NGOs, faith based groups and others who buy our lights for direct distribution as part of their humanitarian programs.   We will not make much, if any, profit on these sales, but we want to continue to support the people which pass out lights in Africa and elsewhere if at all possible.

We tried very, very hard to avoid this.  Some of our discussions were anguished and difficult and none of us wanted to have to do this.  But the numbers do not lie and if we do not raise prices, we fail and no more BoGo program and no more lights to people who need them.   I know I am going to have upset customers and receive angry e-mails, but there is no option other then increasing prices.  Compared to what batteries cost in conventional flashlights, with the run time of circa 15 hours prior to replacement, we still offer a compelling bargain, but we are going to have to go up in pricing.

I appreciate very much you reading this blog.  I hope I have explained clearly what we had to do with our pricing and why is it a mandatory, not at all a discretionary decision.  As always, I welcome comments - markbent@sunnightsolar.com or you can add a comment here and I will of course review.

Sincerely,

Mark

Production Update

September 20th, 2008

I am pleased to advise that we have a second factory coming on line to produce our products.  They are located in the free trade zone in the eastern city of Ningbo, where I am at present.  The firm is run and operated by two Americans of Chinese origin; both have engineering based Ph.D’s from US universities, extensive experience working in senior engineering positions for American oil services firms and as a bonus,  both also have homes and an office in Houston, where I normally live.  Their staff, facility and production capabilities are world class - all of the major firms - Sony, Phillips, etc, have factories here in the free trade zone.  Their senior management and engineering staff are working closely with myself and my senior NZ based engineer, and shortly, we will be fully operational.  This will impact very positively on our present line of products - both in quality control as well as production levels, as well as allow us to develop additional solar consumer products.

While I miss my children enormously and hate having my wife face the challenges of life in Houston without power - eight days and counting -  having this new company work with us is a deal-changer.  We will shortly be able to produce at the level of demand, we will be able to expand and I will thankfully stop having to write apologizes to customers when they want to buy our lights, and we have none available.

As always, I appreciate everyone’s support and feedback on our products and efforts.

Best - Mark

Houston and Ike

September 15th, 2008

Dear All,

As everyone is aware, hurricane Ike hit Houston pretty hard last weekend.  As of Tuesday morning, my family, my office building and my staff all remained without power.

My wife passed out some extra lights we had out at home to the neighbors and her text messages to me from her wireless were pretty amazing - “The residents of the neighborhood took to the streets on mass yesterday, (Sunday) first to clear the streets and then to help each other clear driveways, etc.  The streets are not only clear - they’re probably the cleanest I’ve ever seen them.   The police patrol all day and night, passing our house on avg once every 15 minutes.  We even saw a guy who looked to be in his nineties out with a hacksaw chopping up a tree.  The kids are all helping, walking around with bags cleaning up smaller leaves. It inspired our kids to do the same. I’d be shocked if the neighborhood weren’t fully operational in a couple of days….power is a bummer but we will get it back and we are all just thankful no one was injured or worse - the trees will grow back”

We had 6000 SL-2 lights scheduled to clear Customs early this week.  Right now, I have no way of telling when the lights will arrive or when power will be restored - there are close to 4 million without power and the authorities say it could take weeks to get power back to everyone.  I remain in China - was down with pneumonia last week, better now and still working on production issues.

Like many of us, I have thanked God in prayer that the loss of life from this storm was limited and for me, that my family was spared unharmed.  I am also very proud of Mayor White and the other Texas officials - Houston is a tough, resilient and can-do place to live and we are going be back on our feet fast.  And I am blessed to be married to my wife.

We will send out lights as soon as possible.

Best - Mark

American Express - Vote for BoGo Light Distribution in Sierra Leone

September 9th, 2008

Dear All,

We received the e-mail below from one of the non-profits we support - Solar Light for Africa.  They are one of the 25 finalists in the American Express Members Project, with 2.5 million in funds to be made available to the winning organization.  As shown below - if they win, they want to use part of their award to buy BoGo lights to pass out in the war torn country of Sierra Leone, so if you are an American Express member, please vote for Solar Light for Africa - the direct link is   www.membersproject.com/project/view/QLZ2W1

Solar Light for Africa has been chosen as the implementing organization for one of the 25 semifinalists’ in the American Express Members Project, a competitive granting initiative by Amex.  About the Members Project:  “Now in its second year, Members Project is your chance to join a community that’s passionate about making a positive change in the world. Show your support and vote on which projects get $2.5 million in American Express funding. The possibilities are endless. The decision is yours.”   You can visit their website to learn more…www.membersproject.com

The project “Solar Powered Africa - LED lanterns lighting the way” has been selected as one of the top 25 from 1,190 submitted proposals.  Amex has selected Solar Light for Africa to be the implementing partner for this project.  I would like to talk to you about the prospect of providing the BOGO lights as the best product to fulfill this project.  The potential is up to $1.5million of funding for the project.   Here is the direct link to the “Solar Powered Africa” project site - www.membersproject.com/project/view/QLZ2W1

Thanks - Mark